𝘠𝘰𝘶’𝘳𝘦 𝘴𝘰 𝘱𝘳𝘦𝘵𝘵𝘺 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘴𝘮𝘪𝘭𝘦.
It’s a phrase we’ve all heard.
It’s pejorative when it’s unwarranted.
Pretty is messy. It often comes with a loaded narrative. For those who identify with this phrase, it can be an oppressive part of our identities.
But there is psychological power in linguistic reclamation.
Pretty When We Win is a series that seeks to reconceptualize 𝘱𝘳𝘦𝘵𝘵𝘺 by draining it of its negative power. By sharing inspiring stories of entrepreneurship across several industries, the series hopes to encourage contemplation of the word 𝘱𝘳𝘦𝘵𝘵𝘺 and explore how we use it in our daily lives.
𝗜 hope these entrepreneurship stories will inspire you as much as they have inspired me!