Review: Good Soap by Alaffia

Truth be told, I spend more time in the beauty section of Whole Foods than any other section in the supermarket. I’ve been on a bar soap kick lately, and the Good Soap by Alaffia display was staring me in the face. I love a good bar soap, and adore brands like Pacha Soap Co., Wild Lather, Rose and Water, and Organic Bath Co., to name a few. You know how this ends. And as it turns out, this is an affordable and well-performing bar of soap! Details below:


Triple-milled, biodegradable, cruelty-free, and made with fair trade unrefined shea butter and virgin coconut oil, this soap provides a rich lather (always a plus for a green beauty brand!) and lasts a surprisingly long time (a little over a month with daily use). The first application left my skin a little dry, but future applications were a-ok and didn’t feel stripping at all. I’m not entirely sure why this happened, but I’m glad it didn’t continue to leave my skin stripped with subsequent uses. And at $2.00 USD a bar, this affordable soap also has an undeniably ethical mission: according to the Good Soap by Alaffia website, 100% of proceeds support families and communities around the world, with 63% going towards corporate social responsibility and 21% towards fair trade raw materials. I had to read that twice, too. How awesome is that?

different colored bars of Good Soap by Alaffia on a black background

Scent Profile:

This soap comes in numerous scents including Cherry Blossom, Avocado, Black Soap, Lemonade, Blackberry, Almond Milk, Lavender, Peppermint, Cucumber, Wild Strawberry, Coconut, Lavender, Coconut Green Tea, Coconut Oatmeal, Coconut Papaya Mango, and more. I picked up bars in Black Soap, Peppermint, Cucumber, Blackberry, and Lavender scents. I prefer lightly scented soaps, so this hit the spot for me. So far, my favorite has been Black Soap because it smells super fresh and clean; I have an inkling, though, that Peppermint will soon become my favorite with its invigorating, fresh scent.


None! Good Soap by Alaffia is available in a bulk display at Whole Foods stores. You may choose to put them in your reusable shopping bag or use one of the provided recyclable paper bags.


For detailed ingredients lists for each bar of soap, please visit the Good Soap website. While many of the ingredients used are nourishing and expected, I curious about the inclusion of Titanium Dioxide in each formulation. While Titanium Dioxide is an active ingredient in many green sunscreens and is great for UV protection, I’m curious as to why it needs to be added to a bar of soap. I’m not a cosmetic chemist, esthetician, or doctor, so I’ll have to Google! My other gripe is with their listing of “Natural Fragrance. Good Soap mentions that their “Natural Fragrance” comes from plant oils and extracts, but I wish they would just explicitly list the exact plant oils and extracts they use for each bar.


$2.00 USD in-store, and 100% of proceeds support families and communities around the world. Yup, you read that right — 100%! Here’s an awesome video about Good Soap’s parent brand, Alaffia.


Zero waste, baby! Scrub-a-dub-dub! +1 for Mother Earth.

Overall, despite my minor gripes with the ingredient list, I’m thrilled with Good Soap — its performance, price point, and company mission are stellar, and I will likely buy this soap again. What about you? Have you tried Good Soap? What do you think?

FTC: This is not a sponsored post. I purchased Good Soap by Alaffia at Whole Foods. This post contains affiliate links. If you choose to use these links to make a purchase, thank you! Your purchase allows me to receive a small commission which helps offset the cost of maintaining this website.


  • […] the plunge! In my effort to streamline my consumption this year, my bath routine has consisted of a bar of Good soap and a jar of She Plants Love body butter. While I love using a dry brush for exfoliation, I was […]

  • JB
    August 8, 2019 at 12:15 am

    Thanks for the review; it’s on special at WF this week, so I am considering picking up a few bars for my mother to try, as she has senstive skin and needs to start using more natural soaps….

  • Mocha Minimalist
    August 8, 2019 at 1:10 am

    I’m glad you found this review useful! That is so sweet that you are picking this up for your mom. Pacha Soap is another great bar soap option at Whole Foods.

  • LG
    August 8, 2019 at 5:49 pm

    I just bought the peppermint and lavender bars today! Thanks for the review. Looking forward to indulging in the shower tonight. 🙂

    • Mocha Minimalist
      August 14, 2019 at 12:24 am

      That’s amazing! I find the peppermint so refreshing in the morning…and it leaves a refreshing tingle too! Thank you for reading my review, and taking the time to leave a comment!!

  • Eric R. Wilson
    August 12, 2019 at 3:58 pm

    Thank you for sharing this review, MM. I love this soap and discovered yesterday that it’s on sale for a dollar a bar. It normally sells for $2.49 here in Brooklyn (I only buy it when it’s on sale…), so a 60% discount is welcomed news. I will buy another twelve bars – and send six to my daughter in Phoenix.!!

    • Mocha Minimalist
      August 14, 2019 at 12:26 am

      I love the 10 for 10 sale, too! That’s so nice of you to send some to your daughter. You’re a great Dad, and your daughter is lucky to have you!

  • Cheryl
    August 26, 2019 at 4:17 am

    I checked on their website, and I can’t find their claim for being cruelty free. Did you find this information somewhere else?

    • Mocha Minimalist
      August 26, 2019 at 2:27 pm

      They are owned by Alaffia, which is cruelty free. They have more information on their website.

  • Steve
    January 11, 2020 at 8:38 pm

    Tremendous Product………..each scent as as nice as the last. My personal favorite is the African Coffee , Coconut and
    Cherry Blossom. A little light on the scent for those who like super powered fragrance, however the quality and price
    (2 for 6.00) at any Whole Foods Market are incredible. Suffice it to say as “GOOD” or better than any of the real expensive and
    flashy brands/types. Also healthy!

    • Mocha Minimalist
      January 21, 2020 at 7:24 pm

      I completely agree, Steve! Glad to hear you are enjoying it!

  • Amber McGree
    May 10, 2020 at 8:44 am

    I can never find this when I go to whole foods. Is by the rest of the soap products? If so, I never see it at my local whole foods. I think it would be helpful if their website listed the whole foods stores that sell it. It would save me a lot of time from having to drive to each one.

    • Mocha Minimalist
      May 10, 2020 at 3:15 pm

      Hi Amber! Oh no! That sounds annoying, indeed. My Whole Foods has a dedicated section for health and beauty near the back of the store. Perhaps calling might help? I wish they sold Good Soap online!! It would make things so much easier.

    June 23, 2020 at 1:29 am

    Love this soap! This also left my skin with a strange feel at the beginning, but after a couple of uses it felt so refreshing. Love the review!

    • Mocha Minimalist
      June 23, 2020 at 10:51 am

      Thanks for reading, Amanda! I found that some felt more drying than others. Did you? I love the cucumber scent so much!

      • AMANDA
        June 24, 2020 at 12:41 pm

        I have yet to try the cucumber! But I love using the lavender 😌

  • Anonymous
    August 19, 2020 at 12:13 pm

    So apparently, titanium dioxide is used for the coloring and nothing else. It makes soap white or a paler color. I honestly thought it would be like a nano exfoliant.

    • Mocha Minimalist
      September 9, 2020 at 2:14 pm

      Thanks for sharing that! I had a thought similar to yours, but interesting to know it’s used for coloring. I’m curious to Google more!

  • Claire
    April 6, 2021 at 10:11 pm

    Bought an avocado-scented one; love the light refreshing fragrance and the rich lather! However as I used more of it I’m starting to see quite a few pieces of hair stuck in the soap all over it… Some are brown and some grayish white… Is this considered normal?? Really wanted to love it but I’m getting so grossed out

    • Mocha Minimalist
      June 10, 2021 at 6:39 pm

      Oh, no! I don’t think this is normal! I’ve never had that experience. I’m sorry to hear that was yours.


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