Truth be told, I spend more time in the beauty section of Whole Foods than any other section in the supermarket. I’ve been on a bar soap kick lately, and the Good Soap by Alaffia display was staring me in the face. I love a good bar soap, and adore brands like Pacha Soap Co., Wild Lather, Rose and Water, and Organic Bath Co., to name a few. You know how this ends. And as it turns out, this is an affordable and well-performing bar of soap! Details below:
Triple-milled, biodegradable, cruelty-free, and made with fair trade unrefined shea butter and virgin coconut oil, this soap provides a rich lather (always a plus for a green beauty brand!) and lasts a surprisingly long time (a little over a month with daily use). The first application left my skin a little dry, but future applications were a-ok and didn’t feel stripping at all. I’m not entirely sure why this happened, but I’m glad it didn’t continue to leave my skin stripped with subsequent uses. And at $2.00 USD a bar, this affordable soap also has an undeniably ethical mission: according to the Good Soap by Alaffia website, 100% of proceeds support families and communities around the world, with 63% going towards corporate social responsibility and 21% towards fair trade raw materials. I had to read that twice, too. How awesome is that?
This soap comes in numerous scents including Cherry Blossom, Avocado, Black Soap, Lemonade, Blackberry, Almond Milk, Lavender, Peppermint, Cucumber, Wild Strawberry, Coconut, Lavender, Coconut Green Tea, Coconut Oatmeal, Coconut Papaya Mango, and more. I picked up bars in Black Soap, Peppermint, Cucumber, Blackberry, and Lavender scents. I prefer lightly scented soaps, so this hit the spot for me. So far, my favorite has been Black Soap because it smells super fresh and clean; I have an inkling, though, that Peppermint will soon become my favorite with its invigorating, fresh scent.
None! Good Soap by Alaffia is available in a bulk display at Whole Foods stores. You may choose to put them in your reusable shopping bag or use one of the provided recyclable paper bags.
For detailed ingredients lists for each bar of soap, please visit the Good Soap website. While many of the ingredients used are nourishing and expected, I curious about the inclusion of Titanium Dioxide in each formulation. While Titanium Dioxide is an active ingredient in many green sunscreens and is great for UV protection, I’m curious as to why it needs to be added to a bar of soap. I’m not a cosmetic chemist, esthetician, or doctor, so I’ll have to Google! My other gripe is with their listing of “Natural Fragrance. Good Soap mentions that their “Natural Fragrance” comes from plant oils and extracts, but I wish they would just explicitly list the exact plant oils and extracts they use for each bar.
$2.00 USD in-store, and 100% of proceeds support families and communities around the world. Yup, you read that right — 100%! Here’s an awesome video about Good Soap’s parent brand, Alaffia.
Zero waste, baby! Scrub-a-dub-dub! +1 for Mother Earth.
Overall, despite my minor gripes with the ingredient list, I’m thrilled with Good Soap — its performance, price point, and company mission are stellar, and I will likely buy this soap again. What about you? Have you tried Good Soap? What do you think?
FTC: This is not a sponsored post. I purchased Good Soap by Alaffia at Whole Foods. This post contains affiliate links. If you choose to use these links to make a purchase, thank you! Your purchase allows me to receive a small commission which helps offset the cost of maintaining this website.